Study: Newspapers need to enhance web presence

An article appearing at MSNBC.com is headed "Study: Shrinking newsrooms hurt quality; Stories are shorter overall, the survey finds, and coverage tends to be local."

The report describes "The many and deepening cuts at newspapers across the country" and says this is "starting to take a toll on their content."

The article goes on to state "The reasons for the newsroom cutbacks are well known: Newsprint costs have jumped, and advertising and circulation revenue have quickened their descent this year as advertisers follow readers online. Newspaper Web sites capture only a small faction of the revenue lost as they sell fewer print ads, which fetch more money."

The study suggests that newspapers need to enhance their web counterparts to generate more revenues.

The article is acessible at http://www.msnbc.msn.com/id/25773289/